Tony Ulwick - CEO of Strategyn
Mike and I have engaged in many conversations that I've found intellectually stimulating. I enjoy working with him immensely. While at Strategyn he applied his knowledge of Jobs Theory and ODI to help Strategyn create its online education and certification platform, which we consider crucial to Strategyn's future success. In addition, Mike helped simplify and accelerate the use of ODI by co-creating the JTBD + ODI canvas. Mike is a constant and valuable source of insight. A great addition to the team.
Jim Kalbach - Author - The Jobs to be Done Playbook
This masterclass is not only a leading example of powering JTBD with AI, but also a leading example of how AI can completely change how you do business. Mike has spent a lot of time putting his prompts together, and getting access to his advanced thinking helped me design better prompts of my own. I can heartily recommend this course.
The AI prompts that I offer replace the experience of a 30-year practitioner with just minutes of effort. Going from 6 weeks of customer interviews and quality reviews to minutes seems wonderful. But alas, how quickly copying and pasting prompts becomes tedious!
I got tired of this a long time ago, and decided to share my solution with my students. I've developed a new GPT with all of my secret weapons built-in.
Here's a FREE 20-minute video that walks you through what this thing can do for you. Check it out!